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by Jill Bumgardner
Global Events Manager
MasterControl
Most people generally support the notion that trade shows are still relevant, but sometimes a little pep talk is in order.
Now that our feet might have finally recovered from attending MD&M West, and we look to our schedule for the rest of the year, here are a few quotes demonstrating some of the top reasons we attend shows. Think of this as motivation for INTERPHEX and Medtec Euro!
The Trade Show News Network (TSNN), the world's leading news and online resource for the trade show, exhibition and event industry since 1996, provides some powerful data to support trade show attendance: 81% of trade show attendees have buying authority. Which means more than 4 out of 5 people walking the aisles are potential customers for exhibitors. Source: CEIR: The Spend Decision: Analyzing How Exhibits Fit into the Overall Marketing Budget .
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