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| Building and maintaining organizational and market trust can yield great dividends for companies. |
by Kevin Ash
Senior VP of Services, MasterControl
In the 2015 Edelman Trust Barometer, an annual trust and credibility study, the world’s largest public relations firm found that people’s trust levels in business fell in 16 of the 27 countries surveyed. The findings revealed that the people’s trust in business declined in two-thirds of the markets and now sits below 50 percent in the majority of countries – the worst showing since 2008.
Although the once-impenetrable technology industry remains the most trusted of all industry sectors (at 78 percent), declines across all tech-based industries were visible in the latest findings.
Needless to say, this widespread disintegration of trust is troubling for business.
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